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VIDEO PITCH | Gen XXI
  • viernes , 23 julio 2021

VIDEO PITCH

Ademas del formulario de solicitud usted deberá realizar un video pitch, una presentación breve y concisa de la idea o proyecto que debe durar hasta 3 minutos. Sugerimos que empiecen con una presentación del problema identificado, luego que cuenten cómo resuelve ese problema el producto o servicio y por qué la solución propuesta es innovadora. Por último, hay que describir el equipo que integra el emprendimiento y explicar por qué el equipo logrará que el emprendimiento tenga éxito.

Entre los aspectos principales que se evalúan del equipo es que aparezcan todos los miembros. Pese a ello, no es imprescindible que hablen todos, pero si presentarlos, y conocer la experiencia profesional, personal, sus habilidades y estudios (formales e informales) relevantes de cada uno  que les permita aportar al proyecto.

Los emprendedores deberían responder algunas de estas preguntas:

Equipo Emprendedor

  • ¿Cómo está formado el equipo emprendedor?
  • ¿Por qué, como equipo, tendrán éxito en el desarrollo del negocio?
  • ¿Cómo y por qué tu experiencia aporta valor al proyecto?
  • ¿Qué problemas o deficiencias tiene tu equipo en la actualidad?
  • ¿Qué le falta?

Problema identificado

  • ¿Cuál es el problema que identificaste para darle solución?
  • ¿Por qué es un problema?
  • ¿A quién se le presenta ese problema?
  • ¿Cómo soluciona la persona ese problema en la actualidad?

Producto=solución

En este aspecto se debe tener en cuenta como se descubrió o identificó la oportunidad, y cómo se le ocurrió al equipo emprendedor la solución al problema. Es bueno mostrar que cosas se hicieron, y cómo se hacen las cosas. En relación al proyecto para el que se pide financiamiento es significativo mostrar alguna forma de producto mínimo viable (prototipo de producto, proceso de producción piloto, etc.), algo que al evaluador le permita tener noción de las características del producto o servicio a ofrecer y entender si tiene algún tipo de innovación.

  • ¿Cómo proponés solucionar vos el problema identificado?
  • ¿Cuál es la característica distintiva de tu producto/servicio?
  • ¿Por qué dirías que es innovador?

 

Recomendaciones de GenXXI sobre el video:

  • Verificar que se escuche claro y sin ruidos.
  • Mostrar entusiasmo en las presentaciones.
  • No se busca formalidad, sino la mayor creatividad posible para que su producto o servicio se pueda explicar y convencer.
  • Mostrar certificados, planos, prototipos, lugares, talleres, oficinas, mes de trabajos, clientes, planos, programas, infografías, estadísticas (breves y claras) y trabajos realizados.
  • Practicar varias veces. Testear el video con amigos y conocidos.
  • El video es una parte importante de la evaluación del proyecto, dedicarle el tiempo necesario. 
  • Si se filma con un celular, realizar la filmación en forma horizontal.
  • Dedicarle mas tiempo al contenido que sea claro y creativo que a la edición estética del video, recuerden que es para uso interno.

Video Instructivo de como armar un Video Pitch:

  • Duración: 1,40 minutos: https://www.youtube.com/watch?v=-euz2ehVsUU
  • Duración: 37 minutos https://www.youtube.com/watch?v=ypvMdKGkohs

Videos ejemplos varios:  

 

 

 

Si tenés dudas, contactate con nosotros!

Teléfono directo:   011-5285-6659

Whatsapp:  011-5025-3660

 

Correo: emprende@econ.uba.ar